51Blue – Science for Living – Branding and App Design

51BLUE offers a transformative journey from stress to happiness, from surviving to living, and from emotional intensity to stillness and flow. This deep-learning process focuses on clarity and skill.

This unique branding style was created to represent the 51BLUE framework to help assess and optimize the user’s emotional responses. The graphics capture the essence of the 51% message and transmit it across platforms. 

After a thorough UX process the 51BLUE APP has been developed for well-being professionals familiar with the 51BLUE framework. The app integrates the design theme in it’s interface and supports professionals and their clients on the journey from surviving to living. The App offers interactive screens to assess emotional responses and audio workouts to optimize them.

Living starts with 51% Blue calm rest energy. www.51blue.com

As part of my work at Say – Brand Strategy & Expression

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