Anachnu (We) was a motion dedicated to persuade people to vote in the municipal elections.

The strategy of creating a game-like voting app that would engage the public on a personal level needed thorough planning and precise design.  A broad social media campaign was launched to bring awareness to the app and the upcoming elections. At the different stages of the campaign a few public events were organized, with advertisement and support of other graphic materials, including a 24 hour hackathon and the application launch public happening.

I was happy to have had a hand in this project.