Every year ROI Community has a Summit Convention during which some 150 chosen young Jewish leaders from all over the world gather to build connections and make changes.
This gathering is supported with hundreds of pieces of print and digital design, all of which have a different design theme each year, but maintaining loyalty to the main ROI brand identity.
In this year’s example the hosting city was Jerusalem and the design was to convey the concept of a complex and multi-sided entity that it is, to inspire the Summit’s participants and connect them to the history and culture of the city in a different perspective. The isometric graphic style was used to emphasize the possibility and accessibility of building and creation and also served a purpose of delivering a fresh look to old concepts.
As part of my work at Say – Brand Strategy and Expression