SMART is one of Israel’s leading companies providing private Automatic Teller Machines (ATM) services to private businesses and shopping centers.
A pragmatic, but friendly and recognizable branding was created first for the company, and then a visible and readable graphic language, with a set of custom made icons, to wrap the hundreds of ATMs of the company around the country. This consistent and memorable style was created with the intention to allow the users to quickly find a familiar and reliable ATM in the crowded, advert-rich public spaces. Smart.
As part of my work at Say – Brand Strategy & Expression
